Tobacco companies have had decades of experience marketing their products to appeal to a wider consumer base, including the youths, and these strategies have seemed to only grow more aggressive as companies pivot to selling vapes and e-cigarettes. In conjunction with World No Tobacco Day (commemorated yearly on 31st May) and this year’s theme, we discuss how we can protect our youths from tobacco industry interference and ultimately where the responsibility to do so lies.

Image Credit: Shutterstock

Produced by: Lim Sue Ann

Presented by: Tee Shiao Eek

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